VAJEEHA
IBRAHIM

Marketing Strategist Consultant Founder Trainer

I'm a full-stack digital marketer with 5+ years across agency, consulting, and founder roles. I've managed 50+ brands, generated 4,500+ leads, scaled ROAS from 12:1 to 35:1, built a brand character from zero to 10,000 organic followers in 6 months, and founded a workation community that now attracts people I've never met before.

I don't just run campaigns. I build systems, shape strategies, and stay until the numbers prove the work.

Email: vajeehaibrahim@gmail.com

Phone: +971 058 156 8687 · +91 7510 825247

LinkedIn: linkedin/VajeehaIbrahim

Founder — Work to Wander

worktowander.in ↗

The Workation Revolution Starts Here · Kerala, India · 2024–Present

Participants

57%

Outside Network

102

Organic Reactions

100%

Fill Rate

Why I Built This:
"Remote work solved location. It didn't solve loneliness, burnout, or the absence of community. I built Work to Wander to close that gap — curated group workations that combine genuine productivity with genuine travel, inside a like-minded community. Not a coworking space. Not a group tour. Something that sits at the intersection of both."

Executed Workations

Edition 01 — Monsoon Workation

10 Days · Varkala, Kerala · July 2024

Participants

100%

Fill Rate

Days

Private

Beach Property

Activities:
Yoga → work hours → community cooking → guest networking, kayaking in mangroves, Jatayu Earth Centre, Anjengo Fort, Shikara to Golden Island, Kaveri Elephant Park, Black Beach, optional surfing/LinkedIn ghostwriting/video shoots

Edition 1 proved the concept. 14 people. 10 days. Sold out.

Edition 02 — Onam Workation

4 Days · Sep 4–7, 2025 · Alappuzha, Kerala

Participants

Cold Leads

57%

Outside Network

100%

Fill Rate

Activities:
Pookalam making, 28-dish Sadhya feast, Vadam Vali, Onathallu, full-day houseboat, village walk, canoe ride, open mic

Edition 1 filled on trust. Edition 2 filled on brand. 8 strangers chose W2W without knowing me. That's the shift from network to audience — proof this is a real business.

Participant Voices

"It's not just travel. It's therapy. The mind gets quieter. The heart feels lighter. In fact, my work gets done double thou'."

— Participant (102 organic reactions)

"You're still working... but it doesn't feel like work. With a team, good Wi-Fi, and cozy vibes — it flows."

— Participant Instagram story · Varkala, 14 July

"Thank you, Varkala. You were kind to me. Sunny days wrapped in joy, rainy dances by the shore, Salt in the air, laughter in the waves. Good food, better coffee, a glass of beer with golden sunsets, Hairpin roads winding through heaven. The views? Some of the best in the world."

— Participant Poetry · 102 organic reactions, zero paid

"Two editions, 26 people, 100% fill rate, and a participant writing poetry on the beach. The concept is real. The brand is growing. Edition 3 is coming."

— Vajeeha Ibrahim, Founder, Work to Wander

Independent Marketing Consultant

Freelance · Part-time CMO · India & UAE · 2023–Present · 2–3 clients at a time

4,500+

Leads

35:1

Peak ROAS

Conversion (Doctor Live)

484%

Organic Growth

Approach:
"I take on 2–3 clients at a time, deliberately. Each client gets a consultant who actually knows their business — not someone running the same playbook for ten accounts. I own the strategy, the budget, the team, and the results. I report directly to the CEO."

Notable Projects

WORKX Middle East

workxglobal.com ↗

HR Training Institution · UAE · LinkedIn, Meta, Email, WhatsApp, GA4

Situation: WORKX had no structured digital strategy, no lead system, and an underperforming LinkedIn. I built a full-funnel digital marketing operation from scratch — and delivered results that outperformed industry benchmarks across every single channel.

4,500+

Leads Generated

24 AED avg CPL

vs 30–50 industry

+4,100%

FB Interactions YoY

346%

Marketing ROI

8.27:1

Meta ROAS

5M+

Impressions (49 campaigns)

+50%

Inbound Leads

+30%

Revenue in 5 months

What I Built:

LinkedIn thought leadership (33% YoY, 848 organic followers in 30 days, 63% senior decision-makers), Facebook & Instagram overhaul (20.2M reach, +4,100% interactions, 60.8K link clicks), 49 Meta campaigns simultaneously, Sales funnel automated end-to-end, ROAS from 12:1 to 35:1, GA4 (58K sessions, 49% engagement vs 30–40% avg), Best campaign: 806 leads at 13.89 AED CPL

Metric	Result	Benchmark
LinkedIn Growth	✓ 33% YoY	Industry standard
FB Interactions	✓ +4,100%	30–40% typical
Website Engagement	✓ 49%	30–40% average
Cost Per Lead	✓ 24 AED	30–50 AED typical
Organic Traffic	✓ 26%	15–20% average
IG Link Clicks	✓ +168.5%	+30–60% typical

"Educational content outperforms promotional content 3x. That single finding reshaped the entire WORKX content strategy and drove every organic result."

Doctor Live

doctorlive.co ↗

All-in-One Hospital Management SaaS · Kerala

"Doctor Live covers everything from billing to patient care. I didn't run product ads. I led with expertise — a full eBook written specifically for doctor-entrepreneurs, used as a lead magnet."

Sales Conversion

High-Intent

Doctor Audience

Custom eBook

Lead Magnet

Meta Ads

Distribution

Deliverable:

Wrote 'How to Build a Successful Clinic in Kerala' eBook · Used as Meta ads lead magnet targeting doctors

"For B2B SaaS, 8% sales conversion is well above average. The eBook did the qualifying — only serious prospects ever made it through."

Dr. Seetha — Niramaya Ayurgramam

niramayaayurgramam.com ↗

Ayurveda & Wellness · Full-Funnel Webinar Marketing

Built an end-to-end webinar marketing system for Dr. Seetha's Ayurveda practice — from structuring the webinar itself to driving registrations, nurturing leads through the funnel, and converting attendees into clients through strategic in-webinar upselling.

Webinar

Strategy & Structure

Landing

Page Creation

Full

Marketing Funnel

In-Webinar

Upsell System

Scope of Work:

Webinar Marketing Webinar Structuring Landing Page Creation Marketing Funnel Performance Marketing Lead Nurturing In-Webinar Upselling

Other Notable Clients

Coffee Cream

F&B · +484% organic · 910 followers · 61.9K reach

ATI Skills

Training · 1,000+ activity · +40% lead quality

Leem Bakery

F&B · 250% ROAS Christmas

Manglish Keyboard

Tech · +13% organic from 6 videos

"Every client I take on gets the same level of attention. That's why I limit myself to 2–3 at a time. The results prove the logic."

— Vajeeha Ibrahim

Project Manager & Marketing Strategist

Avery Interactive · Full-time Agency · 2021–2023

Simultaneous Brands

50+

Total Engagements

Team Members

10+

Industries

Role:
"Avery Interactive was where I learned what it really means to run strategy at scale. I owned the full client lifecycle — from brief to delivery — for 12 brands at any given time, across 50+ engagements in total."

Featured Clients

Lady Loafella

Royal Bread Boutique · Artisan Bakery · ladyloafella.com

Built brand from scratch, 10,000 organic followers in 6 months, zero paid, 100% storytelling

Myop

Make Your Own Perfume · D2C · Shopify · myop.in

Full Shopify store deployment, CRM, 5+ collections, end-to-end

Midea MBT Africa & Asia

Global HVAC brand

Creative direction for Africa + Asia, multi-market frameworks, brand consistency

More Brands

IMAMOM

Launch Campaign Jun–Jul 2022

BOSQ

Lead gen, Amazon Big Billion Days

Doner Club

Social media Feb 2022+

CHEC

Lead gen & social Aug–Oct 2022

LAMIT GROUP

Strategic campaigns

INSTYLE

Brand & digital

CLIVET

Multi-market strategy

"Managing 12 brands at once teaches you one thing above everything else: discipline. Creative discipline, strategic discipline, time discipline. Without it, nothing ships."

— Vajeeha Ibrahim

Digital Marketing Trainer

College Training · Bengaluru · 2023–2025

Batches

Colleges

200+

Students

Hours per Batch

Why This Matters:
"When St. Francis College called me back for a second year, I understood something: what I was doing in that classroom was actually working. Colleges don't call you twice for theory."

Institutions & Batches

St. Francis College, Bengaluru

Batch 1 (2024) + Batch 2 (2025) · ~80 students per batch

Note: Invited back for second year — quality of output

Sri Venkatesha College, Bengaluru

Batch 1 (2023) · ~60 students

Curriculum

Foundations (20 hours):

Digital marketing landscape, Content marketing, Social media management, SEO fundamentals, Email marketing

Advanced (20 hours):

Meta Ads, Google Ads, Analytics/GA4, Marketing automation/CRM, End-to-end campaign project

"I taught the same way I work: start with the problem, build toward the solution, and don't stop until it's real. The second invitation from St. Francis was all the feedback I needed."

— Vajeeha Ibrahim

VAJEEHAIBRAHIM

Let's Talk

VAJEEHA
IBRAHIM